|Photo courtesy Markus Foster|
Today we said goodbye to 1213 Washington Avenue North in Minneapolis as the semi-original (3rd) location of The Geek Squad, but home to our first actual sign.
We're moving the sign and all its contents & operations into the giant lobby of Best Buy World HQ a few miles away where we'll re-open offering near-free support for our friends at Best Buy so they can get a taste of what its like (if they haven't already.) The best way to protect your brand after an acquisition is to try to create an emotional connection with your new family.
This sign itself has special significance. The day my daughter was born, back in June 1998, the sign was being put up. I had to head home in the middle of the installation to take her mother to a movie to get her mind off the pain. Right as the movie started, the water broke. Rather than a direct route to the hospital, I decided to take a slightly curved route to swing by and see how the sign looked. (That's brand dedication.)
When Paris' mother realized where we were heading, she screamed, "GET ME TO THE HOSPITAL!!". The sign looked great, and Paris was born at 11:58pm.
Paris came with me today to watch it being taken down, 12 years later, joined by many of the original Agents who were there when it was installed. They each had babysat Paris over the years, often while she slept next to my desk. (You have to breed the CEO's early!).
Fun day. On to the next chapter.